What is the CinnaMom Effect?
In tracking moms that participated in the CinnaMoms program, we measured breastfeeding rates in both CinnaMoms (intervention group) and moms who did not participate in CinnaMoms (control group). Breastfeeding was measured by issuance of WIC food packages for (1) moms that didn’t receive any infant formula from WIC (fully breastfeeding), (2) moms that received less than the maximum amount of infant formula from WIC (partially breastfeeding) and (3) moms that received the maximum allowed infant formula from WIC (no breastfeeding). All participants in the intervention group (CinnaMoms) were receiving either the fully or partially breastfeeding food packages whereas moms in the control group were more likely to receive infant formula from WIC. It is our conclusion that CinnaMoms positively affects breastfeeding choices and supports families to continue to breastfeed.